first-part data

Jessica Padula, Nespresso’s VP of marketing, on tapping into existing communities, hanging out in Reddit threads and how the coffee brand is using data to stay close to its customers.

Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience, writes Connatix CRO Jenn Chen.

Many in the digital advertising industry truly want to do better. But there are imminent obstacles that need to be tackled if we want to move from words to deeds.