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»Fidelity

How Enterprise CMOs Keep Their Budgets From Being Squeezed

For a CMO, convincing the CEO or CRO to put more money toward marketing is a tall order. Because it’s difficult for marketing to prove ROI, large organizations often squeeze the budget. That’s changing. When Denise Karkos became CMO of TD Ameritrade, she told her board upfront that she planned to invest in data, analytics... Continue reading »

by Alison Weissbrot // October 24th, 2016 //
»
Digital Marketing Technologists Tackle The Data, Content And Commerce Collision

The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms to CRM to commerce systems –... Continue reading »

by Kelly Liyakasa // May 26th, 2015 //
»
 

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