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»Facebook custom audiences

MetLife Navigates The Path Through Publishers’ Walled Gardens

Publishers love to wall off their audience data, but is that good for marketers, who need to track consumer activity across devices and various sites and apps? Certainly messaging across channels is more precise when the targeting mechanisms are based on, say, Facebook login data instead of cookies. But what happens when a marketing campaign needs... Continue reading »

by Kelly Liyakasa // January 26th, 2015 //
»
 

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