There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie nears. But there are still plenty of powerful ways to target audiences that don’t involve technology, writes Erik Requidan, Founder and CEO of Media Tradecraft.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground” […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid- […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding has […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. We keep hearing about consolidation, but if you look at the recent Lumascapes, it’s clear there are actually more ad tech companies than ever before. […]
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In advertising, we just love the death watch. Publishers often hear rumors like “Desktops are dead!” How many times have we heard the bell toll […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Since the early days of programmatic, the tire kickers have loudly voiced concerns over its safety and effectiveness. They bemoaned the lack of transparency and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Advertisers have demanded more of publishers in recent years, including for more inventory, more viewable inventory, a broader range of accepted formats and better targeting […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. For many, the news has not brought much joy in the last year; it seems to have brought more controversy than ever before. That’s created […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs), […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just […]
When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check. Server-side header bidding? Check. Programmatic native? Check. Erik Requidan, VP of sales and programmatic strategy at Intermarkets, which represents right-leaning political publishers such as the Drudge Report, aims to balance all that new tech with […]
