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»Erica Bigley

Viewability Will Be 2014’s ‘Standard’ Display Metric – But A Lot Depends On Google

Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings… Continue reading »

by David Kaplan // July 12th, 2013 //
»
Ford Expands Programmatic Video As New TV Campaign Launches

Last week, Ford Motors kicked off its latest long-term ad campaign, dubbed “And Not Or,” with a theme that could also apply to its digital strategy. The spots, which began running on TV and have heavy online video components, touch on concepts that people expect to naturally go together; consumers are asked to choose between… Continue reading »

by David Kaplan // April 22nd, 2013 //
»
 

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