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»Active View

DoubleClick Puts Publishers, Advertisers On Level Viewability Playing Field

Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not. Google has made its viewability product, Active View, available for publishers in addition to advertisers and agencies. “We've been hearing from publishers that discussions about viewable impressions with advertisers lack transparency making it difficult... Continue reading »

by Sarah Sluis // July 16th, 2014 //
»
Viewability Will Be 2014's 'Standard' Display Metric – But A Lot Depends On Google

Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that's more about creating affinity than direct-response clicks and conversions. In April, Google's viewable-impression metric, Active View, got the approval of the Media Ratings... Continue reading »

by David Kaplan // July 12th, 2013 //
»
 

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