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»team detroit

Ford Expands Programmatic Video As New TV Campaign Launches

Last week, Ford Motors kicked off its latest long-term ad campaign, dubbed "And Not Or," with a theme that could also apply to its digital strategy. The spots, which began running on TV and have heavy online video components, touch on concepts that people expect to naturally go together; consumers are asked to choose between... Continue reading »

by David Kaplan // April 22nd, 2013 //
»
 

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