emotion tracking

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.

Sometimes Mihkel Jäätma has to break some hearts. Jäätma is CEO of Realeyes, a London-based company that uses so-called “emotional analytics” to measure subconscious responses via webcam to video content based on four key metrics: attention, retention, engagement and impact. The process is conducted with opted-in panels, and videos are scored on a scale from […]