Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads
A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing.
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DOJ v Google
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Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
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The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
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How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
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Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
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