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»Ditto Labs

Searching For Meaning In A Sea Of UGC

The difference between UGC (user-generated content) and regular brand-generated content, no matter how clever, poignant or seemingly genuine, is the difference between a friend’s recommendation and an ad for a restaurant. Who would you trust more? According to Crowdtap, UGC is 35% more memorable – and 50% more trusted – than other forms of media. Dave Scott,... Continue reading »

by Allison Schiff // November 3rd, 2015 //
»
As Brands Dig Deeper Into Social Data, Twitter Opens Up To Third-Party Developers

Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content might exist on Instagram and Twitter, but it’s meaningless without a filter – that is, if a poster doesn’t tag or mention your business. Even... Continue reading »

by James Hercher // August 24th, 2015 //
»
 

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