Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Major Moolah Microsoft reported its fiscal Q1 2011 earnings yesterday and – woohoo! – they make a lotta cash their in Redmond: “Operating income, net income and diluted earnings per share for the quarter were $7.12 billion, $5.41 billion and $0.62 per share, […]
David Norris is the CEO of BlueCava, an advertising technology company. Please share a little history on the company. BlueCava was spun-off. Why? DN: In early 2010, BlueCava was spun out of its parent company, Uniloc, to be a focused operating company to take Uniloc’s core technology to market. As part of the spin-out, BlueCava […]
Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rapleaf Cont. It’s been an interesting week (understatement?) for Rapleaf as coverage continues in The Wall Street Journal with controversy about the company’s technology reaching a U.S. Senate campaign. According to The WSJ’s Emily Steel, “New Hampshire Republican Senate hopeful Jim Bender apologized to […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Mike Gaffney, CRO, at Auditude. Television advertising dollars are starting to follow consumers and move online in a meaningful way. We will examine three strategies that digital […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. Orzel recently updated AdExchanger.com on his company’s progress in the past year. AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding For Video Ad Marketplace VentureBeat’s Julie Klein noticed from the SEC’s funding wire that video ad marketplace Adap.tv is recipient of $4.5 million worth of funding from existing investors Redpoint Ventures, Gemini Israel Funds and Spark Capital. Read more. See the SEC filing. […]
PerformLine annouced a new product recently aimed at the online education marketing space called PerformMatch™ BPS which “is a set of compliance rules for higher education marketers to proactively begin self-regulation of their online advertising campaigns against misrepresentations.” Read the release. PerformLine CEO Alex Baydin discussed his company’s new product as well as complexities in […]
In a press release, creative ad technology firm PointRoll announced new research that it says showed, “Through ad sequencing, advertisers can actively and frequently engage users on a one-to-one basis by developing an ad sequence based on a user’s previous exposure or engagement with ads. The study found that by using sequencing, advertisers are able […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Is Coming In an op-ed on AdWeek, Adap.tv’s Founder and VP of Product Teg Grenager makes a bold prediction: “Get ready, because in five years, half of TV ad budgets are going to shift over to online video.” He argues that TVs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Is King, Kinda AdWeek’s Brian Morrissey says that buying is moving from placement to the end user as audience buying swarms the digital display ad world. He writes, “Here’s how it works: Advertisers can hook into large ad exchanges and set a […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
ClickForensics released a new study yesterday which said that “The overall industry average click fraud rate was 22.3 percent. That’s up from the 18.6 percent reported for Q2 2010 and the 14.1 percent rate reported for Q3 2009.” Read more from the release. ClickForensics CEO Paul Pellman discussed his company’s latest findings. AdExchanger.com: You note […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Digital Grows In Publicis Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three […]
It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you’re a fan of data-driven, digital marketing. After all, anybody that announces, “My company will buy 20 BILLON display impressions in the fourth quarter of 2010,” as Intuit VP […]
Sebastiaan Schepers is Chief Operating Officer of BannerConnect, an online display advertising network. AdExchanger.com: Please provide a bit of background on BannerConnect. And, how is it tied to TechConnect? Officially, we started in 2001 when TechConnect was an IT service provider with a small network of technology and gaming publishers. However, the roots go back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Recommending Self-Regulation According to MediaPost’s Wendy Davis, it looks like the U.S. Federal Trade Commission will recommend that the online advertising industry continue to move forward with new, perhaps improved, self-regulation efforts rather than recommending Congressional action and new laws. Quoting FTC member […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]
Earlier this week, ad network Specific Media acquired video ad network BBE. This appears to be another step toward the company’s ultimate goal as CEO Tim Vanderhook told ClickZ “that the firm will seek to raise capital through an IPO at some point in 2011 if the financial climate allows.” Read more. Specific Media COO/Co-Founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Announces Earnings On the earnings call, Yahoo! announced its “revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third quarter of 2009. Income from operations for the third quarter of 2010 was $189 million, an increase […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Engagement is the unit of monetization in the ad world, yet engagement is not what is bought and sold in online […]
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RPM Shoot-out: Egg Recall Vs. Lindsay Lohan Perfect Market (AdExchanger.com Q&A) has released a new study which it says shows that raw page views are not necessarily the best revenue strategy. Looking at Revenue Per Thousand Pages (RPMs) across what is presumably its own […]
Curt Viebranz is CEO of ad summos, an online advertising technology company. AdExchanger.com: A bit of background, first. Once you left Aol, which acquired Tacoda where you were CEO, did you know you would get back into the start-up ”game”? CV: Absolutely. First, I re-charged and hung out with my son. After that, it just took […]
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media Buys BBE Late Sunday, The Wall Street Journal confirmed that ad network Specific Media had bought video ad network BBE for “about $55 million (…) The deal was mostly paid for with cash but also included some stock in Specific Media. The […]
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Chavez is Founder and CEO of Krux Digital, an advertising technology company. According to recent analysis (PDF) presented by Tolman Geffs of JEGI, in 2011, roughly 30% of the ~$10 billion in display advertising spend will be via audience-based buying, representing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Takeover Drama: Day 2 Bloomberg reports that according to several sources, Yahoo! has contracted with the granddaddy of investment banks, Goldman Sachs, to “help defend against possible takeover approaches.” “Defend” is a good word here. Many Yahoo! investors are frothing at the mouth […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. First, a disclaimer from me: In order to effectively optimize inventory, a publisher must have 100% transparency of their own inventory by page, country, and frequency. Too many […]
