Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Are Here Is there gold in the online radio business? Pandora says if you’re measuring in dollars – yes. ClickZ’s Christopher Heine reports on Pandora’s most recent finanicial report, “Pandora’s total Q2 revenue was $67 million, with ad revenues hitting $58.3 for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AT&T Targeting Ads CNET’s Roger Cheng says AT&T is busy ramping up its ad network business, which has been renamed AdWorks, and he notes the ad targeting opportunity ahead for the wireless phone company: “The company boasts nearly 100 million wireless subscribers, 16.5 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Looking Good WPP Group reported its 2011 first-half earnings yesterday and things are looking good as the ad holding company beat financial analyst estimates and profits grew to 517.9 million pounds ($848 million). In reviewing the earnings report, Sanford Bernstein analyst Claudio Aspesi […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Influence Klout announced that it has hired former Turn platform seller Tim Mahlman as its chief revenue officer. In an article in Adweek, Klout explained Mahlman’s focus, “The new position will focus on overseeing the Klout Perks program, where advertisers pay to offer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rankings Are Out! Touting the delivery of its new “YouTube Partner” video stats, comScore released its July 2011 video rankings for the U.S. Among the video ad networks in its pay-for-play rankings, comScore says Adap.tv climbed ahead of Tremor Media in terms of […]
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID’ing The Mobile User Apple says that with the iOS 5, its mobile operating system, that it will no longer allow developers access the personally-identifiable UDID. TechCrunch’s Erick Schonfeld writes, “This is a big deal, especially for any mobile ad networks, game networks or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Changing Its Business HP may drop its computer business and get into software. Can addressing media and the marketer be far behind? The New York Times reports that HP is in talks to potentially acquire Autonomy (see website), a business intelligence software company. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Apple On TechCrunch, Glam Media CEO Samir Arora claims that it will take on Apple and it’s iAd platform. GlamMobile is Arora’s weapon of choice: “a mobile ad platform that aims to allow brand advertisers to engage with Glam’s readers of its mobile […]
