Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]
Tolman Geffs is co-President of Jordan Edmiston Group, which offers independent investment banking services to companies within the media and information industries. AdExchanger.com: Do you think the ad tech ecosystem is too crowded? TG: Is it crowded? Absolutely. Will every company that gets funded give a decent return to its VCs? No way. In fact, […]
Yahoo! recently announced that its Yahoo! Labs unit formed a special group seven months ago known as Yahoo! AdLabs whose focus is “to help advertisers get more out of their marketing dollars by combining research and data mining with watching how users interact with ads,” according to Computerworld. Read more about the group’s recent studies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MyBuys Hits Funding Motherlode Who buys MyBuys? Nobody yet. Let’s try – who invests in MyBuys? Why, Rho Ventures, which led a $20 million third round of funding for the provider of consumer recommendation services for online retailers, brands and agencies. Also participating were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dismissing The History In a court filing, ad technology firm interclick says it believes that the “history sniffing” lawsuit against it is without merit and should be dismissed as it is “too speculative.” Read more. MediaPost’s Wendy Davis adds, “Interclick argues, (plaintiff Sonal) Bose […]
Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NYT: Pay Model, NYT-GroupOn Imminent The New York Times issued a press release to reiterate NY Times CEO Janet Robinson’s statement at the Morgan Stanley conference: “The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly.” […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question […]
At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]
Today, Donovan Data Systems and The Rubicon Project announced a new partnership which will target agency media buyers and “automate the display advertising transactions that are not executed through real time bidding (RTB).” Read the release. Rubicon Project CEO Frank Addante and JT Batson, President, DDS Digital at Donovan Data Systems, discussed the deal and […]
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. AdExchanger.com: Please share a bit of background on you. And, what inspired HookLogic? JO: The co-founders and I met during the dot-com boom at Beyond Interactive, one of the first digital advertising agencies, now part of Mediacom/WPP. As an Industrial Engineer with a strong background […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 MILLION Dollars Advertising business management company – including ad operations services – Operative announced a new round of funding to the tune of $10 million led by ORIX Venture Finance and a private investment firm according to PaidContent. PC’s David Kaplan writes, “Operative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Returns To IAB The Interactive Advertising Bureau has a new President and CEO – and it’s the former President and CEO Randall Rothenberg. Who knew a few months ago that when he left to become Chief Digital Officer at Time, he would be […]
On the heels of a new Google-sponsored Digiday study, Google continues to fan the flames of display as VP of product management Neal Mohan has just published a missive on the Google Agency Ad Solutions blog entitled, “The Three Laws of Display Advertising Physics.” Read more about “the laws.” In the post, Mohan purposefully mixes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Futures Trading Imminent? “Techniques are described herein for monetizing page views on an exchange using futures contracts” – that’s the beginning of a patent application filed by Yahoo! on February 17. Inventors listed are Margasahayam Srinivas and Satish Mehta are listed as the inventors. […]
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Intrigue Jack Griffin has been asked to “leave the building” by Time Warner’s Jeffrey Bewkes as the former Meredith executive had apparently ruffled enough feathers to warrant his ouster. Among Griffin’s notable moves in digital in his short six-month tenure was the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Launches Pub Subscription Tool And, it has come to pass. For the tablet, Google One Pass is here as Google CEO Eric Schmidt announced yesterday – from Humboldt University in Berlin – a new “service that lets publishers set their own prices and […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. Kidder provided an update on his company’s latest news and views since his last interview with AdExchanger.com in April of 2010. Regarding your latest announcement, what’s new in your ad platform – particularly the Facebook channel? We just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On App Power WPP CEO Sir Martin Sorrell took to the stage at the Mobile World Congress to express his awe at the power of apps, The Guardian reported. He certainly did his homework, aware, perhaps, that he would be following Mary Meeker’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Worth Keeping? AdKeeper has exited private beta and is now public. The startup launched by About.com founder Scott Kurnit this past fall with over $40 million in funding, is betting that consumers want an interactive ad clipping service. Media buyers have been a little […]
“Ad Agents” is a column written by the agency-side – and those servicing it – of the digital media community. Aaron Reinitz is Supervisor, Brand Relations, VivaKi Nerve Center – part of Publicis Groupe. In display media, direct response tactics are gaining momentum toward the concept of audience buying. This approach, reliant on cookie-based targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Bills Introduced Although the major web browsers are already moving ahead with their “Do Not Track” buttons following December’s FTC recommendations. Congress is ready to take aim. Along with the “Do Not Track Me Online Act of 2011,” introduced by California Rep. Jackie […]
