Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ad Metrics Rob Hof provides an in-depth article on Facebook advertising in the December 5 issue of Forbes. Display ad success metrics, the click and other industry analytics pain points make an appearance as Hof writes that Facebook is trying to find a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 24/7 RTB 24/7 announced that its Open AdStream ad platform is now real-time bidding(RTB)-enabled. The company claims that differentiation from other SSPs and ad exchanges includes “a single decision engine” and “instead of integrations between multiple systems, the experience for the users viewing the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Strategic With Video YuMe has received a cool, strategic $12 million investment from a group that includes Samsung Ventures among others as YuMe appears to be clearly warming to the role of solutions provider for the connected TV future – in addition to […]
Richard Harris is Co-Founder and CEO of Intent Media, an online ad platform for ecommerce publishers. AdExchanger.com: First, can you share a little bit about your background and how you arrived at deciding to launch Intent Media? RH: My background is – having been a retailer for a long time – I was part of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Or IPO The Business Insider drank from the rumor cauldron (or something like that) yesterday and said that Amazon may want to acquire sell-side platform PubMatic. TBI’s Nicholas Carlson quotes a source and writes, “This source said a Pubmatic executive and another plugged-in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Is H-O-T Hot hot hot… Video DSP and analytics firm TubeMogul says pre-roll is “catching up” with online display ads in terms of inventory with real-time bidding attributes. See the graphic. According to a company blog post, “In the past five months, pre-roll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score – which measures influence across several social media sources – was connected to the Klout score of her son and daughther who […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeters Banned! Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its […]
Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]
