Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Competing With Agencies Google VP of Product Neal Mohan takes a call from trade publication Campaign Asia-Pacific and talks display. On Google competing with agencies and going direct to clients, he says, “Google competing? Categorically no. Agencies are very close partners. In fact, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The DSP Wave Forrester Research published its latest “Wave” research report yesterday and even though there are hundreds of media buying companies using the DSP model across ad exchanges and other supply sources, Forrester’s criteria whittled the list down to seven, display-focused DSP companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Euro RTB London’s Infectious Media unlocks its own real-time bidding (RTB) data in a report titled “European RTB Insight Report.” Infectious’ Martin Kelly tells AdExchanger.com about the need for the report, “There’s still a dearth of information out there on the market and loads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing M&A RichRelevance (AdExchanger.com Q&A in Feb. ’11) has acquired Searchandise (AdExchanger.com Q&A in May ’10) in yet another 2011 deal. Ad Age’s Jack Neff reports that “RichRelevance said the combined companies will serve 10 of the 25 biggest retailers on the web, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knowledge Networks Acquired On Friday, market research company GfK Group announced the acquisition of ad effectiveness research company Knowledge Networks as yet another ecosystem company is assimilated. Knowledge Networks’ KN Dimestore has been in the same bucket as Vizu as both companies are looking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adware Developments In the spirit of toolbar strategies from the days of yore, The Wall Street Journal’s Emily Steel discovers how certain developers have created new ways to suck in APIs, feeds and web pages and display them in a custom app with ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Getting A GRP Nielsen is counting on Tremor Video to help push the GRP online as the two companies announced a partnership. The companies said in a press release that “the incorporation of data from Nielsen Online Campaign Ratings into [Tremor Video’s VideoHub […]
Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Traditional DMP Audience platforms are infiltrating the traditional database marketing company as Epsilon announced yesterday that it’s getting into the online audience targeting business by partnering with Aggregate Knowledge. The company says that the new product called “Online Audience Central will bring together […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Give Me Authentic Ad Age’s Rupal Parekh finds that marketers are looking for more authentic, creative ways to reach the consumer. Brand strategist Heather Dupre tells Parekh, “We’re living in a world of uncertainty where everyone is questioning whether the information we’re getting is […]
