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»display ad network

UK-Based Jemm Media Growing SSP And Ad Network Hybrid Model For Display Advertising Says CEO Whaley

Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising.  Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk... Continue reading »
by AdExchanger // June 7th, 2011 //
»
Casale Media Staying With Ad Network Model, Maintaining Publisher Relationships Says CEO Joe Casale

Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to... Continue reading »
by AdExchanger // January 6th, 2011 //
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Ripple6 Announces Conversational Display Ad; New Google Mobile LBS Ad; Behavioral Targeting For GroupOn

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Conversational Display Ads Ripple6 announced that it is incorporating real-time conversations into display ads with its SocialAd and Socialite offering: "[Each incorporates] real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads."... Continue reading »
by AdExchanger // July 30th, 2010 //
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