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»display ad exchange

Google's Exchange Is A Threat To Buyers And Sellers Of Display Media

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local....it's the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display... Continue reading »
by Ad Traders // March 15th, 2010 //
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