• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»display ad exchange

Google's Exchange Is A Threat To Buyers And Sellers Of Display Media

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local....it's the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display... Continue reading »
by Ad Traders // March 15th, 2010 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • 5G Will Reshape Advertising Data
  • Adobe’s CDP Is Generally Available – Add It To The Pile
  • Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved