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»Dilip Venkatachari

Compass Labs Focuses on Social Intelligence and Audience Segmentation

Facebook PMD partner Compass Labs launched in 2009 to serve the then nascent social marketing space. Today the company incorporates real-time marketing intelligence into its products. "We call ourselves a 'proficient listening platform,'" Compass Labs CEO Dilip Venkatachari told AdExchanger. "We started with our capability to identify audience segments and we developed the ability to... Continue reading »
by Kimberly Maul // March 18th, 2013 //
»

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