digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Native Adweek’s Charlie Warzel talks to a selection of digital-ad-erati in a piece about the evolution of ad units and – buzz phrase of the moment – native advertising. The IAB’s Peter Minnium chimes in, “These niche companies [like Appssavvy] hit a core […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Speed of RTB RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Ads & Privacy In response to recent negative reaction to its advertising plans such as Facebook Exchange and its deal with DataLogix, Facebook goes on the explanation offensive, or defensive as the case may be, in a Sunday post. Here’s a selection: “When […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Currency Brand campaign-focused ad industry professionals have been complaining about clickthroughs as a lousy metric for premium marketing. Engagement is the buzzword, but how to measure it in a way everyone agrees is has been the problematic response. Peter Naylor, EVP, Digital Media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking For ‘Acqui-hires’ Yahoo’s “Marissa Mayer era” is starting to take shape with a series of small moves that are designed to change the culture at the portal. For example, Blackberries are out, iPhones are in. The “biggest” change is yet to come, as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Windfall Retargeting specialist Criteo has been working on its expansion plans lately and has its eye on building up its presence. The company has raised a whopping $38 million (30 million euros) fourth round funding from its recent partner Yahoo Japan. The large […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Meet POS It’s another ‘holy grail’ moment for digital ads — this one involving a pairing between Facebook and loyalty card tracker Datalogix that could help marketers follow the cookie crumbs from offline sales back to online ad views. The Financial Times […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Ad Tech Aspirations On AllThingsD, Kara Swisher says that results from past acquisitions are not stopping Yahoo! from potentially going into ad tech acquistion-mode.  She writes, “It’s water under the bridge, apparently, since the group has been making the rounds, helped by Yahoo’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ads ‘Common Mistakes’ If marketers are complaining that Facebook’s ad offer ings don’t work, it’s probably because they don’t fully understand how to use them. That’s the nutshell from a presentation by  Facebook’s Gokul Rajaram, Product Director Ads, at AdExchanger’s Human Centered Automation […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Crowned Display King Google has been battling Facebook for dominance of the total display ad market for over year, ever since Yahoo was ousted by the two after a long reign. Now, eMarketer is ready to declare a winner for 2012, saying the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Alibaba Cash Alibaba’s long-time-coming share repurchase from Yahoo has come to pass, and Yahoo investors are to be the main beneficiaries. Wall Street liked the payout (YHOO is up nearly 2% after hours), but is doing right by shareholders the wrong thing for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Screen Size Matters It makes sense that the more screen space you have, the opportunities for bolder creative and less clutter are more pronounced. Video ad platform YuMe collaborated with IPG Media Labs to find out just how much of a difference screen size […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buzzfeed Acquihiring Buzzfeed acquired one-year old Kingfish Labs last week.  ClickZ’s Susan Kuchinskas says, “The publisher will use Kingfish’s technology to enhance its ability to target Sponsored Stories on Facebook.” Read more. GigaOm reports that Buzzfeed will add three to its engineering team. No […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus’ European Call Exchange provider AppNexus is the new Europeon ad platform for telecom company Orange. In March 2010, Orange had hooked up with OpenX for the creation of the Orange Ad Market. From the release: “Orange has deep relationships with both buyers and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Cash AllThingsD’s Kara Swisher says that Yahoo! is about to enjoy a huge, $7 billion windfall thanks to the sale of 80% of its Alibaba stake. Swisher suggests acquisitions are ahead for Yahoo!  Read more.  Will advertising and marketing technology lure Yahoo! CEO […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monday’s Consolidation Audience data platform Brilig has been acquired by CRM agency Merkle. Terms were not announced.  Ad tech consolidation continues to propel forward as “early” players (AdExchanger ripple dissolve: See Brilig’s 2009 Q&A) who were a part of the demand-side platform world craze […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub-Side Consolidation AudienceFuel has been acquired by Clever On Demand says TechCrunch’s Anthony Ha who adds that Active International has made another investment in the combined companies to be known as AudienceFuel.  Is Active looking for a digital version of barter?  Clever on Demand […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tumbling Into Ads AllThingsD’s Liz Gannes reports that Tumblr, whose CEO has said not-nice things about advertising, has hired an ad man. Lee Brown, who hails from Groupon, will help sell big brands on native ad experiences. “Tumblr has experimented with brands like Adidas […]

With audience buying a critical part of digital advertising –  or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV.   If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad-quisition Rakuten LinkShare – you know, LinkShare – has acquired Utah-based display ad retargeter MediaForge. Read the release.  The NextWeb points out, “The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Email Direct marketing agency Epsilon announced the launch of its Email Response Network (ERN).  This baby can slice and dice your email data better than a Ginsu Knife.  From the release, the ERN “features Scheduling Intelligence, which allows email marketers to match the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Can’t Unseat Nielsen A Google TV Ads blog post explains that the company is abandoning its efforts to disrupt traditional buying models and will go after digital alone. Google’s Shishir Mehrotra says, “We’ll be doubling down on video solutions for our clients (like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That’s Mobile Entertainment Mobile ad network Millennial Media takes the pulse of entertainment ad spending in the space and finds that the category saw dollars grow 133 percent over the past year. One big driver of that involved ads around theatrical releases, which made […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lowering Standards Fewer than half of all online ads are viewed for even a second, according to online ad effectiveness provider AdSafe Media. The company’s study of the state of viewability suggests that only 49.9 percent of ads sold directly meet new industry standards, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patents And Display Aol has announced that its investors will receive proceeds of its patent sale in the form of a stock buyback and dividend. See the release. Ronald Josey of ThinkEquity was positive about the development in a note to investors but added, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRoll Teams With Datalogix More babysteps for connected TV as a deal was announced yesterday between BrightRoll and Datalogix, which is using TiVo viewing data from 4.2 million U.S. household set-top box devices for its DLX platform. The release states, “With DLX (Datalogix) TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sponsoring Search Ads Facebook is adding search ads to its product mix reports Techcrunch’s Josh Constine. But don’t expect too much from Facebook’s emulation of the Google’s model says Constine, “While these will ‘help’ people discover new apps and content, I don’t see Sponsored […]