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»Demand Manager

Rubicon Project Built Demand Manager To Give Publishers More Control Over Open Web

Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this need, Rubicon Project built Demand Manager, tech that sits on top of the open-source wrapper Prebid. In addition to analytics and a rich UI... Continue reading »
by Sarah Sluis // May 9th, 2019 //
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