On Monday, Pixability announced the launch of a product called GenAI Contextual Segments (CGS), with a goal to reach specific audiences across a wider range of YouTube content.
Pixability started out contextualizing advertisers’ digital video buys on YouTube to make sure they ran in brand-safe environments. But now that consumers are watching more YouTube on TV screens than on web browsers (and CTV buyers are demanding media transparency with proverbial pitchforks), Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still […]
