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Measurement

Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement

BY Joanna Gerber// April 3rd, 2026

Sonia Chung, Boathouse’s new CMO, wants to help the agency (and the industry at large) take full advantage of its data.
Daily News Roundup

How Ad Networks Ruin Everything; The Challenges Of Government Data Governance

BY AdExchanger// April 7th, 2025

Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world.