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»Danie. Czaplinski

How Publicis Spine Delivers Global Data Strategies In Data-Poor Markets

As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature markets, such as the United States, United Kingdom and Australia, access to data varies. In Latin America, Asia and other emerging markets, programmatic spend is lower and deterministic data sits behind walled gardens, making it... Continue reading »

by Alison Weissbrot // February 5th, 2019 //
»
 

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