CTV ads

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ads.

Streaming is rapidly becoming a top performance channel for brands like NOBULL that are looking to drive outcomes up and down the funnel.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]

AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.

Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors.