AI Mode, Activate; The Trade Desk Bends On Agency Incentives
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.
ARCHIVE FOR:
creators
-
-
Right Place, Right Time?; Amazon Makes Ads On Its Dime For The Sake Of Prime
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]
Tagged in: -
Ad Spend’s Slow Spell; The Engagement Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60% of all ad spend, will […]
-
A Samsung Swan Song? Not So Fast; YouTube Tells Creators To Get Affiliated
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We don’t like to boast, but we did a thing: AdExchanger just won regional gold, silver and bronze awards for our editorial coverage at the 2023 Azbee Awards. Check it out, and sincere thanks to our readers! Still Searching Googlers were in “panic” […]
-
Agencies Weigh In On What To Do If A TikTok Ban Goes Through
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do?
-
Pinterest Wants To Be A Performance Channel
Bill Watkins, a 9-year Pinterest veteran in sales who was named CRO this year, says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.