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»coronavirus marketing

Why Zillow’s CMO Is Leaning Into Advertising, Even As The Real Estate Market Dries Up

It’s difficult to buy or sell homes when everyone is stuck inside. But instead of staying quiet during the coronavirus pandemic, the online real estate resource Zillow wanted its brand to show up. In a situation “where the market is not moving,” at least at the outset of shelter-in-place orders, Zillow’s CMO Aimee Johnson wanted... Continue reading »
by Sarah Sluis // April 22nd, 2020 //
»
How To Avoid A Coronavirus Marketing Fail

The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic messaging trail consumers on the web. “This is an unprecedented situation. You have to think deeply about what is right for your business,” said Forrester principal analyst Jim... Continue reading »
by Sarah Sluis // April 3rd, 2020 //
»
 

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