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»cookiepocalypse

Chrome engineers presented a proposal for the Privacy Sandbox called fenced frames that initially appeared to be a compromise with third-party ad companies.
Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers presented a new proposal for the Privacy Sandbox called “fenced frames” that initially appeared to be a compromise with third-party ad companies. When the proposal was first mentioned before actually... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
Google Chrome Will Drop Third-Party Cookies In 2 Years

Third-party cookies – the backbone of programmatic advertising – are not long for this world. Google’s Chrome browser will phase them out in two years, according to a Tuesday blog post. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build... Continue reading »
by Sarah Sluis // January 14th, 2020 //
»
 

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