Not every retailer has a solid handle on emerging AI tech. While some thrived, others stumbled – sometimes spectacularly. Here are some lessons to learn from Q4 campaigns.
With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?
Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.
