Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m […]
Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it entirely). That was a core theme at The Economist’s Big Rethink conference in New York City Thursday, where marketers gathered for a day of discussion at the Time Warner Center. […]
Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if those tactics actually work. After tracing the path from advertising to a sale, that same data is applied to make the advertising […]
Clearly Criteo is feeling no pressure to “go quiet” following its-F-1 filing last week. President Greg Coleman appeared at Advertising Week yesterday for a rapid-fire session with marketers. At the outset of the panel discussion, it was made clear “there won’t be any questions [taken] about Criteo going public.” Coleman was accompanied onstage at the […]
Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]
There’s been no shortage of talk about “programmatic direct,” which involves using automated buying tools to support negotiated ad deals with presumably branding-oriented campaign goals. But for Priceline.com CMO Brett Keller, the idea is an illusion. “We’ve been using TV as our branding vehicle from very the beginning of this company 14 years ago and […]
Information Builders, a 38-year-old business intelligence and analytics provider that serves customers like Ford, Mastercard, Lockheed Martin, and Verizon, is setting its sights on the CMO. The New York City-based company yesterday launched its WebFocus Social Media Analytics platform, designed to provide insight into customer sentiment on social networks. “We were originally very IT-driven but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]
Last week, IBM released the results of its “State of Marketing 2012″ (on Slideshare) survey. The results dovetail with IBM’s own technology plans as it relates to marketing and media as the press release revealed: “The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
The digital “torch” is ablaze, yet it remains unclaimed. Will it be you or your company that grabs it? If you’re willing to champion the idea that opportunity for brands has arrived in the digital space, grab the torch now and run. Whether the ultimate winners end up being agencies, ad networks or a hybrid […]
