Comic: Tin Cannes
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Claude
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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Pin Your Hopes To Ad Tech; Retail Media Ex Machina
Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why?
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The FTC’s Hunt For Nessie; Publishers Await The Return Of Meta Referral Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
Tagged in:- Alex Lubar
- amazon
- Andrew Furman
- Anthropic
- Ariel Deitz
- Ben Kaplan
- BeReal
- Business Insider
- Campbell Brown
- Claude
- DDB Worldwide
- Echobox
- ecommerce
- Elizabeth Stone
- Eric Seufert
- Erika Longoria
- Eunice Kim
- ftc
- Institute for Local Self-Reliance
- Jackie Carroll
- Jeremi Gorman
- Luc Rocher
- Meta
- Netfix
- netflix
- new york times
- nexxen
- omnicom
- outbrain
- Oxford Internet Institute
- Prime Video
- Project Nessie
- Similarweb
- Stacy Mitchell
- The Guardian
- TikTok
- Tremor International
- Uber
- WSJ
- X
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Phrasee Aims To Be In the Minority Of Generative AI Startups That Survive
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight years to figure out what drives the best performance.