4 Things To Know As Out-Of-Home Goes Programmatic
Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US […]
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- AirSqreen
- Andy Sriubas
- Broadsign
- Clare-Marie Panno
- Clear Channel Outdoor
- David Krupp
- Digital OOH
- digital place based advertising
- Digital Place Based Advertising Association
- DPBAA
- featured
- Ian Dallimore
- Jillian Kushner
- Kinetic
- Lamar
- out-of-home
- Outfront Media
- Posterscope
- programmatic
- programmatic OOH
- Prohaska Consulting
- Taylan Koru
- unilever
- vistar media
- Wade Rifkin