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»Chris Cunningham

The Ad Tech Angels Are Back; Google Sued In Australia Over Location Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it... Continue reading »
by AdExchanger // October 30th, 2019 //
»
With Placed, Snap Moves A Bit Closer To Closing The Loop

Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While Snap has robust location data on its 166 million daily active users, Placed’s ID graph, which collects geodata on a panel of 150 million opted-in mobile devices, broadens those insights to people who don’t use Snap and... Continue reading »
by Alison Weissbrot // June 7th, 2017 //
»
Location Data Newcomer Unacast Hooks IronSource Alum Chris Cunningham As CRO

The promise of location data is one thing. The undeniable issues around scale and inaccuracy that come along with it are another. “No one disputes that the accuracy and quality of physical data is way below average,” said mobile tech vet Chris Cunningham, who on Wednesday took the reins as CRO of beacon and proximity... Continue reading »
by Allison Schiff // April 7th, 2016 //
»
How Appssavvy Is Trying To Fuse 'Native' With Scale

"Native advertising" is a projection of publisher desires to revamp traditional print advertorials. Advertisers, too, like the idea of doing something unique that dovetails with editorial content and looks good across devices without requiring three creative versions. But scalability remains an issue. Ad-tech provider Appssavvy is one of several players looking for ways to combine the... Continue reading »
by David Kaplan // August 26th, 2013 //
»
If 'Native' Is The New Advertising, Facebook And Twitter Are The New Networks

Both major publishers like Forbes and startups like Buzzfeed have found there's little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a "debate" on the value or hype of native advertising at the Interactive Advertising... Continue reading »
by David Kaplan // February 26th, 2013 //
»

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