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»chitika

Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops

When it comes to ad spend, Cidewalk is more interested in Main Street than multinational brands. The app-based service, which was spun off Wednesday into a separate business unit from its parent company, mobile ad network Chitika, allows SMBs to create and target local ads across roughly 10,000 well-known apps, including MLB, The Weather Channel,... Continue reading »
by Allison Schiff // March 18th, 2015 //
»
Yahoo Taps Ad Network Chitika To Deliver Mobile Ads

Yahoo will roll out targeted mobile ads through its partnership with ad network Chitika, the vendor confirmed. Chitika has worked with Yahoo since 2006 and already uses the company’s location and time-based ad targeting technology to deliver paid search listings across its web properties and across Chitika’s network of publishers. Yahoo has now tapped the... Continue reading »
by Judith Aquino // May 7th, 2013 //
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Chitika Offering Local Ad Exchange And Ad Network Models To Marketers Says CEO Kolluri

Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first - what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most... Continue reading »
by AdExchanger // August 30th, 2010 //
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