CES 2025

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.

At CES on Tuesday, media and ad tech veteran Kris Johns unveiled AdGood, a nonprofit with a connected TV ad platform and a mission to help other nonprofits access streaming media.

During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads.

This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas.

On Monday, Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data in addition to data from Disney’s identity and measurement partners.

Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …