Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. “Up until now, we’ve been a niche consumer business with a $1 billion-plus newspaper ad business,” Kopit Levien said, speaking Thursday at AdExchanger’s […]
Somewhere between Drake’s turn for T-Mobile, Mountain Dew’s “Puppy Monkey Baby” and Anthony Hopkins shilling for TurboTax.com, another brand scored: CBS, the exclusive network partner for Sunday’s Super Bowl 50 game. Overnight ratings data from Nielsen indicated Sunday’s matchup was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming […]
Certain CBS TV properties like Entertainment Tonight (ET) do double duty as digital publishers. ETonline for instance had 93 million video views in November – more than a 400% increase from 2014 – and 26 million monthly unique visitors. It’s now fourth for market share in the entertainment news category, according to comScore. JD Crowley, […]
Large networks like CBS, iHeartMedia and Scripps have been vocal about their recent investments in podcasting, and Hubbard Broadcasting joined the chorus earlier this week by acquiring a 30% stake in podcast network PodcastOne. PodcastOne is an online hub that houses 200 shows, including podcasts from personalities such as Adam Carolla, Snooki, Dan Patrick, Shaquille […]
Depending on whom you survey, linear TV viewership is either flat or rapidly declining. Thus, increasing digital’s revenue share is a priority for networks like CBS. In 2010, CBS started doing audience profile studies and, this year, found that 30% of CBS.com users didn’t subscribe to a cable package, according to Domenic DiMeglio, VP of distribution […]
Twitter is in New York this week talking up Amplify, which is at the heart of the company’s monetization strategy around broadcast content. The Amplify program offers audience extension for TV networks by letting them tweet short video clips such as sports replays minutes or seconds after their on-air broadcast. Broadcast advertisers can “ride along” […]
The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context of viewability — which has […]
