Jackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0.
“The Sell Sider” is a column written for the sell side of the digital media community. Thanks to COVID, the old benchmarks no longer apply. Take grocery shopping, said Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and activate digital media strategies. “Online shopping has fundamentally changed the […]
Katie Ford has joined cannabis compliance company Fyllo in February as chief operating officer, leaving Twitter after a two-year stint as head of global brands. The time was right to fly the nest. Ford was the first board member of Fyllo, which was founded by her former Amobee colleague Chad Bronstein. She served as chief […]
