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»Campbell’s Soup

Campbell Soup’s New Sales Transformation VP On Testing Instacart’s Free Sample Ad Pilot

When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans and broth accompanied by in-store displays and sales tags. When walking the grocery aisle means breezing a mobile feed of online grocery items and 10-foot-long shelves are squashed into a phone screen, how does a... Continue reading »
by James Hercher // December 22nd, 2021 //
»
Campbell’s Soup Comes Back For Seconds With Watson Ads

Campbell’s Soup wants to help solve the daily “dinner dilemma” – that period between 3 p.m. and 5 p.m. when people figure out what’s for dinner. And who better qualified to brainstorm novel dinner recipes than IBM Watson? Last winter, Campbell’s Soup tested Watson Ads to dynamically recommend recipes in its ads, using the Chef... Continue reading »
by Sarah Sluis // December 18th, 2017 //
»
Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels,... Continue reading »
by Kelly Liyakasa // March 9th, 2017 //
»
 

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