Cadillac

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance […]

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with […]

Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan line and a new Escalade, which debuted in February as part of a campaign with the Oscars. A few weeks later and, well, you know the story. But Cadillac isn’t doom and gloom about its […]

Cadillac’s Melissa Grady is living proof that the CMO role is changing. Grady rose through the ranks at several auto, insurance and tech brands before landing at Cadillac as head of performance. One year later she was CMO, advancing a cutting-edge data strategy. This week on AdExchanger Talks, she explains her rapid rise and Cadillac’s […]

General Motors’ Cadillac might be a nostalgic brand, but it’s trying to become more relevant to the modern car buyer. The brand is facing an ongoing sales slump as buyers steer toward the German luxury automakers like BMW and Daimler’s Mercedes-Benz. “We will not out-German the Germans,” said Uwe Ellinghaus, Cadillac’s chief marketing officer who, […]