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»broadcast tv

TV Ad Spend Tanked In 2020; Facebook Signs Content Deals In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV,... Continue reading »
by Monica Bhalla // March 1st, 2021 //
»
France To Allow More TV Ad Targeting; Amazon’s Home Court Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viva La Pérsonalization The French government will loosen archaic laws this month that have undercut French broadcasters for years. The biggest change will be to repeal a 1993 law that says all French households must receive the same broadcast stream. So French TV stations... Continue reading »
by Monica Bhalla // July 23rd, 2020 //
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