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»brilig

The Cookie Has Five Years Left Says Merkle’s Paul Cimino

Since being acquired in September 2012, Paul Cimino’s Brilig Data Exchange serves not only its own customer base but also that of its new owner, Merkle, and all of the first- and third-party data it looks to leverage on behalf of its Merkle clients across marketing campaigns. In an ongoing effort to understand how data… Continue reading »
by John Ebbert // April 23rd, 2013 //
»
Brilig Resembles Advertising Data Version of Bloomberg Terminal Says CEO Cimino

Paul Cimino is CEO of Brilig, a data optimization platform. AdExchanger.com: What is Brilig? Do you consider it a technology or services company? Gotta ask – what does the name mean? PC: Brilig is a technology company with a patent pending process for data integration that provides advertising data and analysis capabilities to online publishers,… Continue reading »
by AdExchanger // August 10th, 2009 //
»
 

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