brands

When Google poached former L’Oréal CMO Marc Speichert last month, the advertising world wondered about the search giant’s evolving branding goals. Over the last few years, many of Google’s recruits came from brands. It’s likely not a coincidence that Google is advertising itself in more traditional forums. It’s running a campaign that places its YouTube […]

At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date.  I truly believe it’s the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of […]