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»Bibie Wu

Del Monte Evolves Its Media Strategy Around A New Product Portfolio

Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping up with both required a major revamp. Del Monte used branding marketing campaigns to increase awareness of its canned fruits and vegetables and shopper marketing tactics to drive purchases. But with consumers gravitating toward fresh,... Continue reading »
by Alison Weissbrot // July 8th, 2019 //
»

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