australia

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.

Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen got into a pretty big fight because Nielsen didn’t do such a great job of measuring TV audiences during the pandemic? Well, CBS, ABC, NBC and other TV networks are now calling for an audit […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe […]

Marketing Moola The world is in an economic tailspin and traditional media doesn’t know which way is up – but big brands are still paying big bucks for marketing talent. Business Insider dug into disclosure data from the US Office of Foreign Labor Certification to find out how much large brands across CPG, apparel, fast […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it […]

Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal were not disclosed, though all 14 TVN employees will join the parent company. Tremor CEO Bill Day told AdExchanger his company will increasingly focus on international opportunities this year, and that APAC […]

This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa and Project Agora in Greece and Romania. Australian media giants Fairfax and Nine Entertainment Co. wanted to create a coalition with truly unique […]

TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company’s expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video’s IPO filing and yesterday’s $60 million financing raised by Videology. In the […]

Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]

“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: “The thing about this market […]

John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]