How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers
GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.
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audio streaming
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SXM Media Intros An Audio Identifier (Because Cookieless)
From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.
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Programmatic Audio Emerges – And Looks For Its Place In The Media Plan
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory […]