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»audio measurement

Pandora has moved into the next phase of audibility testing with an expanded beta involving more advertisers across 50 campaigns.
Pandora’s Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio measurement – defined as two continuous seconds of play in a fraud-free environment and with the volume on – and there still aren’t any offerings on... Continue reading »

by Allison Schiff // November 16th, 2020 //
»
Radio Companies Collaborate On Audience Measurement Solution

Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data... Continue reading »

by Ross Benes // July 22nd, 2016 //
»
 

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