Boston-based DataXu is getting into the cross-device game with a management, targeting and measurement capability of its own. The demand-side platform’s cross-device tool, dubbed OneView, exits beta next month. DataXu’s take on cross-device simplification hinges on compliance management. The tool offers check-box controls for marketers to tailor which data sources are used for targeting and […]
It’s a bit of a three-way Catch-22: SnapChat needs to monetize, advertisers need to see solid engagement metrics and ROI and SnapChat users need to feel like they’re not being blasted by irrelevant advertising. Therein lies the rub for several of the agencies AdExchanger spoke with following The Wall Street Journal’s report on a new […]
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
Like your run-of-the-mill 728×90 display ad unit, email can be taken for granted. Yet it remains a powerful channel powered by unique engagement for the email consumer and advertiser alike. LiveIntent EVP of Operations Jerry Sandoval has learned the nuance of email over the years, and in his most recent role at email ad targeting […]
Audience buying in PC-based display has been cranking for years but with special restrictions in mobile around identifying the user, is mobile audience buying even possible? With this challenge in mind, AdExchanger.com asked a range of representatives on the mobile side of the digital ad ecosystem the following question: “Is audience buying possible in mobile […]
