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»Audience Manager

24 Hour Fitness Markets Mindset, Not Just Amenities

24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now have the ability to provide... Continue reading »

by Kelly Liyakasa // April 30th, 2018 //
»
Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe will roll out over the next few months. The... Continue reading »

by Kelly Liyakasa // March 27th, 2018 //
»
Adobe Debuts Its Data Exchange

Adobe rolled out the Audience Marketplace data exchange on Tuesday, featuring a data cooperative (which Adobe first revealed to prospective partners last summer) and a data partner network. Both are powered by Adobe’s data management platform, Audience Manager. The co-op aspect is designed to let companies pool their first-party data sets. The data partner network... Continue reading »

by Kelly Liyakasa // November 10th, 2015 //
»
 

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