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»ATD

After The ANA Storm, Agency Trading Desks Invite Scrutiny

While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact. Though the 62-page report didn’t name names, it cited instances of non-transparent practices among agency... Continue reading »
by Kelly Liyakasa // June 10th, 2016 //
»
VivaKi Nerve Center's Kurt Unkel On Google, Facebook Exchange And The ATD

Kurt Unkel, President of VivaKi Nerve Center, has been giving Phileas Fogg a run for his money lately as he travels the globe looking to ignite client solutions emanating from his Publicis-owned research and development unit. Last week, he discussed a range of topics with AdExchanger including his group's agency trading desk solution, Audience on... Continue reading »
by John Ebbert // October 2nd, 2012 //
»
 

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