Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR as a must-have data set for measurement and targeting. But how does ACR work? And is it really privacy-safe?
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel’s tech, which is built on show-level content identification and analysis, into its ACR-based measurement.
Box office star power and spending is pouring into household devices, writes Ashwin Navin, co-founder and CEO at Samba TV. Audiences are experiencing subscription fatigue and turning to cheaper ad-supported models, and even Netflix appears to finally be cracking and embracing this option to grow revenue.
TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV, all is naught without incremental reach. Marketers are missing out because the current CPM model “doesn’t deduplicate across screens,” said Samba TV’s CEO, Ashwin Navin.
San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what […]
You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on […]
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. With […]