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»Ashwin Navin

Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what... Continue reading »
by Allison Schiff // November 7th, 2019 //
»
Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data

You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on... Continue reading »
by Allison Schiff // August 20th, 2019 //
»
Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. With... Continue reading »
by Ryan Joe // July 16th, 2018 //
»

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