• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Artem Peplov

  • ad measurement

    Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

    BY Alyssa Boyle// February 3rd, 2025

    Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors.

    Tagged in:
    • alt currency
    • alt currency TV
    • Artem Peplov
    • Exverus Media
    • Goodway Group
    • jay friedman
    • Nick Perez
    • Nielsen Big Data + Panel
    • Nielsen measurement
    • Nielsen panels
    • Rachel Baker
    • rain the growth agency
    • TV ad measurement

Popular

  1. CTV

    AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

  2. feedback loop
    attribution

    The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution

  3. Comic: Gamechanger (Google lost the DOJ's search antitrust case)
    Google antitrust

    DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

  4. antitrust

    DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

  5. Brian Chap, CEO & Founder at Tech Recipes
    OPINION: Data-Driven Thinking

    How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved