Apple News

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.

DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]

Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]

BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Don’t Apply  Apple is intercepting site traffic to publishers on Apple News+ and redirecting it to the Apple News app through updates to iOS 14 and MacOS Big Sur. The move not only cannibalizes publishers’ subscription audiences, but puts privacy-conscious Apple in a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At Your Service Apple News now boasts more than 100 million monthly users in the United States, United Kingdom, Canada and Australia. Apple shared the data point as part of an update on its Services business, which spans app-based transactions and subscription revenue. Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart At Your Self-Service Walmart Media Group will roll out a self-serve ad platform and API in early 2020, Business Insider reports. The retail giant sees an opportunity to model an advertising business after Amazon, with the ability to bid programmatically for ad space […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live For The Moment Facebook’s latest TV gambit is paying up for live news. The platform announced a list of news programs for its video hub Watch with talent like Shep Smith of Fox News and CNN’s Anderson Cooper. Facebook will pay publishers to […]

National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago […]

NBCUniversal’s chairman of advertising sales, Linda Yaccarino, went straight for Google’s jugular at the network’s Monday upfront presentation. “At NBCUniversal, you never have to worry about showing up next to something objectionable,” Yaccarino said at the New York City event, alluding to the online giant’s brand safety struggles. “But, let’s be honest: Brand safety is […]

Apple’s big iOS update last year created large amounts of new media inventory, which the company is monetizing through a big ad deal with NBCUniversal and direct relationships with publishers. Now the mobile platform giant is opening the gates to outside measurement of its ad impressions, AdExchanger has learned. Through its sales agreement with NBCUniversal, Apple […]

  NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s […]

Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to be able to upload my own audience, match it to theirs and know what’s running where so I can customize the ad,” said Angelina Eng, VP of media platforms and operations at […]