Mind The CTV Data Gap; TTD Tries Sponsored Listings
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.
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Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. Q2 was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.”
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Comic: Traffic Jam
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news.
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Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored
Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.